The Bowl That Started It All
It all began 25 years ago with a lightweight, packable bowl to fuel dogs on the go. It opened up a new world of exploring with our dogs – a world that has in turn fueled our inspiration ever since.
In the summer of 1992, Ruffwear founder Patrick Kruse was mountain biking in the Los Padres National Forest with his friend Liz and her dog Moqui. On that ride, he encountered a challenge that would lead to a series of innovations and kickstart an entire industry: performance dog gear.
Trying to give her dog Moqui a drink, Liz emptied half of her water bottle into a plastic bag and held it while the Rhodesian Ridgeback took a few slurps. Moqui walked away panting, and Liz was literally left “holding the bag.”
If she set it down, all the water would spill out. And she wasn’t keen on emptying what was left back into her own water bottle. “You need to do something about this,” Liz challenged Patrick. That moment sparked the inspiration for Ruffwear’s first product — a collapsible waterproof bowl.
At the time, Patrick was designing paddle sports apparel and accessories through his company, Salamander Paddle Gear. With his experience in technical fabrics and design, Patrick set out to build a waterproof bowl from a dog’s perspective. It needed to hold food and water in a way that appeals to dogs and pack small for outdoor adventures. 16 months of research, development, and testing later, Patrick created the first Quencher™ collapsible food and water bowl.
The Quencher accompanied Patrick and Salamander Paddle Gear to Outdoor Retailer in the summer of 1994. Set out on a table at the front of their booth, the collapsible waterproof fabric bowl drew crowds.
In the crowd was a buyer at L.L. Bean, who promptly placed an order for 8,000 units. Ruffwear had officially launched. Since then, Ruffwear has pioneered a category, building performance dog gear to enhance and inspire adventure for outdoor explorers and their human companions.
Over the years, the Quencher has evolved – changes in color and modifications to its size and shape – yet the form and function of the original bowl has remained the same.
In Spring 2018, the bowl that started it all was modernized with bright new colors while maintaining its classic look.