BEND, Oregon — Ruffwear, the industry leader in performance dog gear for outdoor adventure, is now offering a website shopping tool to connect customers with brand retailers in their area that carry Ruffwear products.

Ruffwear is partnering with Locally, an online platform that helps connect consumers with in-stock products at retailers located near them. The collaboration is part of Ruffwear’s long-term commitment to its retail partners. The tool combines the digital shopping experience on the Ruffwear website with local service and convenience. Retailers have the option to upload their inventory information into Locally, providing customers current information on what gear is available immediately in their area.

“We are excited to offer the Locally experience on ruffwear.com,” says Susan Strible, Ruffwear Director of Marketing. “Many canine adventurers and their human companions like to try on Ruffwear gear in person and interface with local experts. With Locally, we can drive traffic to our valued Dealer partners’ locations and customers can easily find the Ruffwear gear they need in their own backyards.”

“By including the real-time inventory of local stores, Ruffwear is making it as easy to go from a screen to purchasing a product in a nearby store as it is to hail a ride or book a dinner reservation,” says Mark Strella, Locally’s Director of Business Development. “We’re proud to partner with Ruffwear and their thousands of retailers to power this experience for shoppers across North America.”

ABOUT RUFFWEAR

Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer.

Ruffwear is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society and The Conservation Alliance. Through its Ruff Adventure Dog Adoption Program with Best Friends, Ruffwear covers the cost of adoption fees and travel expenses for newly adopted dogs from the Kanab, Utah sanctuary, as well as a new Ruffwear collar and leash to go home with. By protecting wild places for their habitat and recreation values through membership in The Conservation Alliance, Ruffwear works to ensure there are plenty of wild, open spaces for dogs and their humans to enjoy together.

Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For more info, please contact Kate Ketschek, kate@revolutionhousemedia.com or 603-828-1050.

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