RW_BFAS_collage.001For over twenty years, Ruffwear has been celebrating the relationships that we have with our dogs. For many of us, these relationships started at our local shelter or animal rescue organization.

Today, we are thrilled to announce a new two-year partnership, including financial and in-kind product, as well as adoption promotions, with Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters.

A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill Sanctuary for companion animals, as well as lifesaving programs in partnership with rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to about 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All.

THE PARTNERSHIP

RADLogoServing as the cornerstone of our partnership is the RUFF Adventure Dog Adoption Program. This is where we connect you, active people, with the active dogs that are currently at the Best Friends Animal Sanctuary. Throughout the year, Ruffwear will be highlighting a number of hand-selected dogs and playing match-maker between these active dogs and Ruffwear fans looking for their new best furry friend. Through this Facebook app on our Facebook page, you can learn more about the featured dogs and can even apply for adoption. All approved adoptions will be paid for, including travel fees from Utah, by Ruffwear. And, each dog will go home with a new Ruffwear collar and leash.

Over the course of the partnership, we will also contribute $50,000 in financial support. This money is dedicated to covering adoption and travel fees for dogs adopted from Best Friends’ sanctuary in Kanab, Utah, to their new homes anywhere in the US (travel covered to the closest major airport). In addition,  we are sending enough collars and leashes to the Sanctuary to ensure that every adopted dog will go to his/her forever home with a new Ruffwear Hoopie™ Collar and Flat Out™ Leash.

“Raising awareness of and promoting dog adoption is a natural fit for Ruffwear,” said Will Blount, Ruffwear president. “The companionship, excitement, and curiosity of dogs make for the perfect trail mates as we venture into the outdoors. In partnering with Best Friends, we are excited to introduce Ruffwear fans to the active, adoptable dogs at the Best Friends Sanctuary in Southern Utah. We are proud to join forces with such an incredible organization and feel that through our partnership, we can truly make a impact for many dogs and their future human companions for a lifetime of adventures.”

We look forward to seeing what we can do, together, as organizations to improve the lives of dogs and their human companions.

To learn more about Best Friends Animal Society, please visit bestfriends.org or follow along on Facebook or Twitter.