One of the great elements of working for Ruffwear is the opportunity to collaborate with partners who are dedicated to preserving and protecting our earth’s wild places. The Conservation Alliance is one of these organizations that we are proud to call a partner.


The Conservation Alliance was founded in 1989 with a mission to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. Since their inception, they have contributed grants of close to $12 million to grassroots environmental groups helping save over 42 million acres of wildlands.


Recently, The Conservation Alliance invited Rufwear’s Brand Manager, Greg Freyberg, to join them on a trip to Washington DC. Their agenda was to spend a day meeting with State Representatives and Senators to thank them for their support and discuss various environmental bills and initiatives.

“At the end of this three-day whirlwind trip, I can honestly say, yes I am tired but very inspired!” said Greg after the trip. We encourage you to read Greg’s review of his experience to learn what inspired him on the Conservation Alliance Blog HERE:

To learn more about the Conservation Alliance visit

Ruffwear wishes all of you a very Happy Earth Day!

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