Continuous improvement is the ongoing effort to improve products, services, or processes. When Ruffwear set out to build the best performance dog gear available, continuous improvement became our motto and has remained so over the years.

The evidence is shown in our Spring/Summer ‘13 products utilizing the new Ruffwear-designed TubeLok™ Webbing.

TubeLok Webbing by Ruffwear

Over the years, Ruffwear’s design team has spent a fair amount of time around webbing looms and I have to say that it has been time well spent. With the knowledge we have picked up through this on-the-job experience, we have developed an improved tubular webbing construction, a process we call TubeLok™. This webbing construction allows us to weave a strong, durable, creative design, while putting comfortable webbing in the hands of our customers, beauty and brawn all in one. Our thinking is when our dogs are on a leash, we are on a leash, so why not make the experience pleasant for all,” said Patrick Kruse, Ruffwear’s Owner and Founder.

The TubeLok process maintains the supple feel while significantly reducing the opportunity for snagging and pulling that can happen with traditional tubular webbing. Ruffwear’s TubeLok webbing can be found on the following new and redesigned products available February 2013:

Slackline™ Leash

Slackline Dog Leash by Ruffwear

Chain Reaction™ Collar

Chain Reaction Dog Collar by RuffwearTop Rope™ Collar

Top Rope Dog Collar by Ruffwear

In applying Ruffwear’s TubeLok technology, these products are designed to last and perform over the miles so you can focus on your shared adventures with your favorite canine companion. Check out the new gear at http://www.ruffwear.com/new-products

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2 thoughts

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