evolution of our inner girl

There’s a lot of girl power here at Ruff Wear: Power to bail down the backside of a mountain on sticks, power to agitate the singletrack dust, and power to wear down the tread on our trailrunners.  Because we embrace our womanhood–and the female four-leggers that do it all right alongside us–we introduced a pattern that is outdoorsy (yet girly), pretty (yet bold), and subtle (yet strong).

Our Lotus pattern was inspired by the yoga-influenced lotus flower.  Because the lotus flower is beauty that floats atop muddy waters, it is the Buddhist symbol of life, new beginnings, growth and evolution into something beautiful.  It also has a strong association with femininity in many cultures.  Looking back at the Daisy pattern of Ruff Wear’s past, we feel our Lotus pattern really is the evolution of our “flower pattern” into something more beautiful, feminine, and progressive.

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Sources:

http://www.religionfacts.com/buddhism/symbols/lotus.htm

http://www.types-of-flowers.org/blog/some-facts-on-lotus-flower/

http://www.religionfacts.com/hinduism/symbols/lotus.htm

http://www.buddhanet.net/e-learning/history/b_lotus.htm