Ruff Wear participated in the first-ever Race for the River event Saturday, August 14 in Bend, Oregon. The river events included a kayak, canoe, free swim, stand up paddleboard, inflatables, and our favorite, the race-with-your-dog events racing down the Deschutes River. As a title sponsor, Ruff Wear donated free float coats to all racers who had their four-legger accompany them down the river. At a $50 value, this left us scrambling for more float coats, racing to our warehouse two times so 75 dogs could be outfitted in the latest gear!
The most popular dog-friendly event was the inflatables section, but dogs were found on stand up paddleboards, inside canoes, on top of kayaks, and directly beside swimmers, too! And this event wasn’t just limited to those water-loving Labs and Goldens…we had appearances from Yorkies, Pitbulls, Great Danes…you name it!
Proceeds from the race went to benefit the Deschutes River Conservancy.