We believe the names of our products are as important as the names of the dogs who use them. To make sure we come up with the most creative, funny, outdoorsy, or geographically-relevant names possible, we gather ’round the office twice a year with a dog or two in one hand, Northwest beer in the other, and brainstorm for hours until we find the perfect names.
Here are some of our favorites:
The Portage Float Coat™ was specifically designed to keep beginning canine swimmers safe in slower-moving waters. To “portage” is a safety measure in which watercraft is carried over land in order to avoid an obstacle such as rapids, waterfalls, and spillways. Inexperienced paddlers may choose to portage around difficult areas, and re-enter where water is calmer.
A Sun Shower™ is meteorological phenomenon in which rain falls while the sun is shining. Because this jacket is both breathable and waterproof, it’s perfect in the heat or the rain.
As an addition to our bed line, which included the Mt. Bachelor Pad™ and the Urban Sprawl™, we continued the urban-dwelling play on words with the Flophouse™ Foam Pad. “Flophouse” is a term used to describe minimalist lodging, and is often associated with dirty, flea-ridden accommodations–the perfect scenario for a sleeping pad that’s low profile, washable, and regrettably “flea-ridden”.
Bivy, slang for bivouac, is a type of spontaneous (sometime unintended) camping in high elevations. Campers often use a bivy sack, or single wall, no-frills tent that is fast and light. Our Bivy Bowl™, a single-wall, lightweight bowl option, was inspired by these single wall tents.