Leave Sunday, set up Monday, show opens Tues, demo’s on Wed, meetings on Thurs, booth tear down Fri, back to Oregon on Saturday–that’s pretty much what a trade show schedule looks like.
With such a busy schedule, it’s amazing our pack finds time to do anything else, let alone set up events and demo’s at the show. But that’s just what they did!
To highlight the release of our DoubleBack™ Harness, due on store shelves Oct. 1, the team at Ruff Wear held a demonstration of a dog on belay on the climbing wall at the tradeshow. The demonstration was a hit, and was highlighted in these publications: